Telemedicine, remote working, personalization, ecosystems, blockchain, green business, etc. Most of these trends will prevail in the nearest future, as the digitalization of everything, WEB3.0, blockchain, and the crypto industry all develop in an agile fashion. These years have been a real test of business strength. Companies in all industries faced a choice: a lightning-fast adjustment to a new format of work, or freezing operations indefinitely. A bunch of changes caused more than just another economic crisis: new rules of doing business have emerged that cannot be ignored.
Knowing trends within business marketing connecting strategy relationships and learning is crucial for being up-to-date in your business. So, let’s look at the trends that will have an impact on business and new line technology in the long term.
Remote workers and services
“Remote working” is the main trend nowadays, and it will grow strongly in the future. It’s not just a shift to telecommuting and training. Businesses need new formats for organizing production and sales. Contactless automated mini-markets, cloud services, online ordering, and courier delivery are innovations that will stay with us even after the pandemic.
Surviving the crisis requires flexible business models. The leaders will be the companies that were able to quickly change over to a hybrid office-remote scheme of work: this way, they have ensured that they can attract qualified specialists regardless of where they live.
Personalization of everything
The second main trend (it will continue to spread actively in the future) is the personalization of everything: products, services, and content.
When creating and promoting a product (service), it is no longer enough to focus on the average target audience as a whole. The high competition requires a personal approach to the potential client.
Personalization provides the best customer experience and touches all areas – from offering personalized meal plans and fitness training to travel. Since personalization requires processing a huge amount of statistical data, the trend will entail an increase in demand for data analysts and neural networks.
Marketplaces
In just six months of the pandemic, the online commerce marketplace has grown more than in the previous 6 years. People are used to shopping online, and businesses have become convinced that online sales are more profitable than maintaining offline marketplaces.
In addition, marketplaces provide entrepreneurs with ready-made solutions: it is not necessary to create and promote their own online store.
Green business
In 2022 the prefix “eco” is not a part of marketing but a standard phenomenon. Governments all over the world are discussing a “garbage reform” that will make packaging disposal obligations the responsibility of the creators of packaging (and not the producers of the final product). The expenditures of packaging manufacturers will automatically increase – they will have to think about green solutions.
Next year manufacturers will also have to work hard to reduce their negative impact on the environment, otherwise, they will be threatened with billions in fines.
Waste recycling
For the last three years, the level of environmental responsibility of people has increased significantly. However, there is still a problem of a shortage of companies that accept recyclable materials and waste for recycling. Surveys show that most people are ready for separate waste collection – if containers are installed near their homes.
Cybersecurity
Cybercriminals have enthusiastically embraced the transition of businesses to remote operations. The number of hacker attacks for 2020 increased by 22.5% – clearly, cybersecurity will be one of the main concerns of businesses in the coming years.
Silver is more expensive than gold
The rise in industrial demand for silver is linked to the “greening” of the energy industry. Most developed countries are actively switching to environmentally friendly power plants which use silver. Analysts advise investing in this metal instead of gold and predict a noticeable growth.