Creating a thematic group on Facebook is a good idea but not enough for your marketing campaign. Just staying in the network without activity is not enough for the effective work of the publishers. An expert on social proof e commerce tells you how to promote yourself and get “likes” competently.
Creating a website and its presence on social networks does not mean that the online store will automatically generate leads, by itself. You still need to know the potential of social platforms and how to implement them in your business administration marketing management system.
Decide on your objectives and measurement units
It’s important to understand the purpose for which you’re creating content on social media – this will help you develop a more effective and sustainable strategy. First of all, you need to define your own measure. End goals can dictate the unit of change. If you plan to generate revenue (universal goal), you should focus on the value of each lead coming from social media. In turn, this global goal can branch off into others:
– If you plan to generate traffic, the measure should be the number of unique visitors coming from social media.
– If you want to create a community, the measure would be subscribers, followers, and other followers on social channels like Facebook, Twitter, etc.
– If you need interaction, the metric should be the number and type of comments (on FB, mentions on Twitter). Want to amplify the effect of the content you publish? Always consider these aspects when developing your own social media strategy. How will you measure likes and audience engagement? Will you be tracking ROI (return on investment)?
Social media automation is a necessity
Gone are the days when automation only meant all sorts of clicks. There are a lot of useful services that allow you to simplify routine processes and save your time for really important things. A simple example – on your social network you need to upload a product catalog, i.e. make a product showcase with images, prices, and links, and set up automatic posting on the wall, to collect statistics on conversions. Is it reasonable to do all this manually or pay a separate contractor? We don’t think so. There are special services like Social Wiki, that can automate all these tasks and increase your sales.
A user clicks on an album and sees all the products from the corresponding category, with prices and descriptions, and has the ability to follow a link to a particular product page in the store to buy it. What other examples can you give of effective automation on social networks? For example, Hootsuite is widely known as a management service that allows you to instantly switch between accounts on different social networks, make a scheduled posting, monitor brand mentions, and get detailed statistics. Its principle is as follows: if you come across some content that you immediately want to share, add it to Hootsuite and create a special schedule, when, where, and at what time this or that material should be published.
Build rapport with your target audience
Building brand credibility is the first step to converting a visitor into a real customer. This is the main factor on which social media efforts should be directed. Develop a brand message that is strong and concise, and express it in your posts either directly or veiled.
Build trust in your brand among your target group. Before making a purchase online, many people google the company name, read reviews, and familiarize themselves with what they write. Build rapport with your target audience, and strive to build trust. In particular, take a negative review as a lesson, not a personal insult. Never ignore feedback from your target audience about your company’s product, especially on social media. If a user asks a question visible to everyone in the community, answer it as quickly as possible. This applies to customer service as well.
There’s a lot going on in the world of social media today. We’ve covered just a few aspects that will help you get a firmer footing and generate sales on social media.